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A fundamental (often neglected) lecture skill: presenting with credibility

A fundamental (often neglected) lecture skill: presenting with credibility

来源期刊： Annals of Eye Science | 2017年7月 第2卷 第7期： - 发布时间： 04 July 2017.阅读量：961
作者：
Ana Gabriela Palis,
关键词：
Lectures health communication teaching
Lectures health communication teaching
DOI：
10.21037/aes.2017.05.06

Abstract: Being credible as medical speakers is a fundamental quality to achieve. Although there are many factors that determine the credibility of a medical presenter, the way presentations are delivered (the lecture’s structure, visual aids, and the lecturer’s communication skills and engagement with the audience) will influence the effect speakers have on their audience and how credible people consider the lecturer, which will ultimately affect students’ learning. This perspective provides recommendations to increase speakers’ credibility through applying common presentation and communication principles in four domains: expertise and competence (e.g., know your audience, organize your presentation, introduce yourself, hold your arguments with evidence, avoid information overload, be prepared to answer questions), authenticity (be an accessible and honest speaker), personal presence (rehearse your presentation, get organized early, enjoy the moment), and dynamism (engage your audience, do not read your slides, explain the data, use images rather than text, avoid distracting your audience, ask and encourage questions).

Abstract: Being credible as medical speakers is a fundamental quality to achieve. Although there are many factors that determine the credibility of a medical presenter, the way presentations are delivered (the lecture’s structure, visual aids, and the lecturer’s communication skills and engagement with the audience) will influence the effect speakers have on their audience and how credible people consider the lecturer, which will ultimately affect students’ learning. This perspective provides recommendations to increase speakers’ credibility through applying common presentation and communication principles in four domains: expertise and competence (e.g., know your audience, organize your presentation, introduce yourself, hold your arguments with evidence, avoid information overload, be prepared to answer questions), authenticity (be an accessible and honest speaker), personal presence (rehearse your presentation, get organized early, enjoy the moment), and dynamism (engage your audience, do not read your slides, explain the data, use images rather than text, avoid distracting your audience, ask and encourage questions).

Introduction

Authenticity, truthfulness, credibility—virtues that are considered fundamental not only in medicine or teaching but in every person of good. The public in general and our students in particular take it for granted (or, at least, wish to believe) that the information and knowledge we present to them are authentic and true. Our credibility as knowledge deliverers will influence the learning of our students: studies show that people accept the information provided by what they consider credible sources to a greater degree than when it is obtained from sources who they do not consider trustworthy (1,2).

Many factors determine the credibility of a medical speaker: his/her reputation or professional position, how he/she holds views about a topic, personal conflicts of interest, and other heuristics (simple rules about categories of people considered to be credible) (3-6). Unfortunately, when we deliver knowledge or provide information through our presentations we do not always “sound” authentic or credible. Slides read verbatim, paragraphs tediously recited, statements lacking citations, non-referenced images and even a monotonous or overacted speech undermine our credibility. Regardless of the excellence of the content of a presentation, if it is not properly presented, the chances of being accepted as valid by those listening to it will be remarkably lower.

In her book “Presenting with Credibility”, presentation expert Bruna Martinuzzi (7) defines “credibility” as the quality of being credible or trustworthy. It is not a virtue that we can claim for ourselves: it is our audience who will attribute it to us. Martinuzzi allocates the credibility of a speaker to four essential dimensions: expertise and competence, authenticity, personal presence, and dynamism.

The purpose of this perspective is to suggest some recommendations to enhance speakers’ credibility as communicators and presenters in each of these four domains.

The four domains of a credible presenter

Conclusions

“Credibility is the holy grail of presenters” (7). If we are experts in the content but are not able to present it adequately we have few possibilities that people pay attention to what we say, and disregard us as credible experts. Working through ways to improve in each of the four dimensions (our expertise and competence, authenticity, personal presence, and dynamism) will help us deliver the knowledge we have in a more interesting, dynamic, and passionate presentation.

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